Copywriting For Non-copywriters: Tracking Copy Revisions
There's an old saying that writing is rewriting. It's true. Nobody gets it perfect the first time round. But how do you deal with tracking all the copy revisions that go along with rewriting? The "Track Changes" feature!
WHY TRACK COPY REVISIONS?
Picture this. Your boss asks you to write up a little piece for the company newsletter. "Nothing fancy," he says with a wave of his hand. So, you whip something up and hand it in expecting that to be the end of it. Except it isn't.
Your boss sends the file back to you with "a few minor changes" he made for you to "consider" (that's code for "things you'd better change"). Great. Now you'll have to wade through the text to find and proof his revisions. But wouldn't it be great if you could easily see exactly what he changed and where?
USING MICROSOFT WORD'S "TRACK CHANGES" FEATURE
Well, if you're using Microsoft WORD, there is a quick and easy way to track those inevitable copy revisions. It's called Track Changes, and here's how it works.
Before you send out a document that somebody might make revisions to:
1.In WORD, go to TOOLS > TRACK CHANGES > HIGHLIGHT CHANGES.
2.Make sure "Track changes while editing" is selected.
3.Save the file.
4.Warn everyone you give the file to. Something like this should work: "NOTE: I've saved this document to track the revisions you make to it. Simply type your changes, additions, and/or comments anywhere in the text, then save the file. Thanks for your help."
WHAT THE REVISED PRODUCT LOOKS LIKE
=> When you get the file back, if any text has been changed, the original text will appear in red with a line through it, followed by the new version of text.
=> If any text has been deleted, the original text will appear in red with a line through it.
=> If any text was simply added, as in the case of a comment, the added text will appear in red.
And if red text brings back too many painful memories of your grade school papers all marked up by your grammar-crazed teacher, you can set the revision color to green, or blue, or whatever you like, allowing you to focus on what really matters: that rewrite you have to do.
Copyright (c) Grant Pasay 2006. All rights reserved.
You may forward this article in its entirety (including author bio/links) to anyone you wish.
Grant Pasay is a professional website copywriter, advertising copywriter, and SEO copywriter serving clients in Vancouver, BC and everywhere. Grant is also the author of the FREE e-book, "The Internet Is Like A Refrigerator." For copy that captures your business message without any of the hassle, go to http://grantpasay.com/ Check out Grant's FREE e-book at http://grantpasay.com/refrigerator/
Copywriting For Non-copywriters: Tracking Copy Revisions
There's an old saying that writing is rewriting. It's true. Nobody gets it perfect the first time round. But how do you deal with tracking all the copy revisions that go along with rewriting? The "Track Changes" feature!
Easy Copywriting Tips - Use Them To Increase Sales Instantly
Copywriting is a prime business skill that's easy to develop, and will help you to make your business successful We'll look at five easy copywriting tips to boost your copy's effectiveness in this article
Professional Copywriting Services - How to Provide Your Own
Just because you're running a small business doesn't mean you have to run an amateur business. People judge the professionalism of a small business by many things including:
the quality of the product or service offered;
the dress code of the sales people;
the location and decor of the business premises and;
the quality of their written material.
Theme Marketing: Copywriting Technique #127
One of the best-designed sales pieces I've received in years was a come-on for an MIT conference. Every panel implemented the metaphor of a deck of cards in both design and text. Bullets in the form of hearts, spades, diamonds and clubs and subheads like "This session provides you with all the aces you need" carried through the unified theme. After spending so much time exploring this piece, I figured the conference sessions would have something to teach me too, and I signed up.
4 Effective Content Writing Tips
Writing for websites -- content, as it is called -- is an important task for webmasters. Your site must be current, relevant, and interesting in order to attract and retain visitors.
How To Sell Without Selling And Pack Your Copywriting Business With New Clients Fast
There's no doubt about it that we are being bombarded with more advertising and marketing -- especially online -- than ever before.
Dissolving Buyer Scepticisim ... A Lesson In Copywriting
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar.
5 Deadly Copywriting Mistakes That Kill Sales
Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits.
Article Marketing & Copywriting Secret: How To Make Your Article TITLE Sell
Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It's a darn shame.
Copywriting - Get Paid, Even As A New Copywriter
If you'd like to develop a great career with unlimited opportunities, look no further than copywriting It's ideal for anyone with marketing and/ or writing experience
Search Engine Copywriting
Search Engine Copywriting is basically a redrafting of the process of the existing copy, written ingeniously on a web page so that it can be read effortlessly by the readers and by the search engines simultaneously, as content applicable to a particular search terms.
Simple Copywriting For Beginners
By Ken Leonard Jr. ? KLJ Online
Creative Copywriting - You're The Best Copywriter For Your Product
You're launching a new business or a new product You're looking for a copywriter, but have you considered doing your own copywriting
Demand for Skilled Copywriters Has Never Been Higher - Copywriting Deemed One of the Top Five Professions in Demand for 2007
Demand for skilled copywriters has never been higher. In fact, copywriting is one of the top five professions in demand for 2007 according to a recently released report by Yahoo! Kelly Robbins, Co-owner of The Copywriting Institute, tells us that many people are turning to a career in copywriting because of the flexibility and high income potential.
SEO Copywriting and a Internet Marketing Agency Rates for Success
Ever wonder the type of dating site that would be the right type for your preferences but not sure what these sites have to offer?