8 Reasons to Outsource Your Copywriting
Thinking of hiring a staff writer? Think again. Below, I will give you eight geat reasons to reconsider and outsource instead.
1. Save Money
By hiring a professional writer to handle your project, you will save some money and, ultimately, increase your bottom line. A professional copywriter works to effectively convey your message to your target audience. By doing this, your business becomes more successful and, in turn, more profitable.
Now first let me tell you something if you don't already know it. A good, professional copywriter is expensive. You are not going to get a good copywriter for nickels and dimes. That's why so many otherwise smart people go the do-it-yourself route or have a poor secretary or office worker do their marketing copy. You won't find Microsoft, Amazon or the President of the United States writing their own copy or having some ill equipped person doing it. They believe their businesses or positions are too important for that. Is your business less important to you than theirs is to them?
It is true that the hourly fees of a freelance writer may be higher than what you would pay a staff writer. Remember, however, that a freelance writer pays for their own office space, taxes, insurance and equipment. Also, you can hire a freelance writer on a temporary or as-needed basis therefore avoiding having to pay an employee with no productive work to do.
2. Save Time
Delegating a project to a freelance writer saves time for you and your employees. Freelance writers write on a daily basis, something you or another staff member may not do often. Writing can be a tedious job, but a freelance writer is trained to get words on paper in a quick and efficient manner. A job that may take an employee six hours to do can be completed by a freelance writer in two hours.
3. Professionalism
Good writing is particularly important when it comes to marketing copy. If your brochure, commercial script, or website copy is not professional and compelling, your bottom line will suffer.
No matter what kind of business you are running, your credibility and your marketing copy go hand in hand. If there are errors or it is poorly written, your clients will notice.
4. Productivity
By letting your employees do what they do best and leaving the writing to the writers, you will ultimately increase the productivity of your company and it will show.
5. Fresh Perspective
When you devote yourself to a business or project day in and day out, it becomes difficult to maintain objectivity. A freelance writer can come to the project with a completely unbiased mindset and offer you fresh perspectives. This freelance writer can help you breathe new life into your copy and revitalize your project. Freelancer writers are trained to think outside the box in order to give you well rounded marketing copy.
6. Experts-On-Demand
By using a freelance writer, you won't need a full staff of experts in every aspect of your business. You certainly want top-notch employees to cover your day-to-day needs, but it's impractical to keep an expert around all the time for needs that only arise periodically. When those needs do arise, you have a wealth of experience that is just a phone call away.
7. Crisp, Sharp and Error-Free
Despite your best efforts and ability, you've been staring at the same project for so long everything starts to blend together, letting errors slip through. The problem is that even one unfortunate typo can mar the impact of an otherwise stellar presentation. A professional writer will deliver concise, clear writing without these costly errors, every time.
8. On Time and Under Budget
Deadlines aren't an arbitrary date on which it might be nice if a project is complete; you absolutely, positively have to have your deadlines met. Unfortunately, deadlines are set according to a project's needs, not complexity, and sometimes there's just too much to be done to get it all out in time. That's when you call in a freelance copywriter, someone you can count on to have their assignment finished and ready to go on time, at the cost agreed upon.
Outsourcing your writing needs makes sense for the short term as well as the long term. Your communication defines you as a business; doesn't it make sense to have a professional handle the job?
Author Beth Dieffenbach is the facilitator for Dieffenbach and Dieffenbach, LLP, a writing firm specializing in marketing copy. Their talented and educated writers and editors are equipped to handle all your business' needs. Whether you need us to build a piece from scratch or rework an old piece for a new twist, we're there for you. Visit http://www.wewritecopy.com or contact Beth Dieffenbach at Beth.Dieffenbach@gmail.com.
Dont Forget The Copywriting
Copywriting And Content CreationOne of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all of the website bells and whistles.
Copywriting Skills Maximize Your Results With Resumes And Bios
Copywriting is essentially the art of persuasion, and it's vital to your business success Although copywriting is usually though of in terms of advertising, it can be used successfully in any form of communication, from speeches to classified ads
Copywriting ? Important For Email Marketing
When choosing marketing strategies, many entrepreneurs decide to try using emails to reach their targeted audience. Of course if email marketing is chosen, it is essential to figure out exactly who might be interested in the product or service. Once compiling a list of potential customers, the copywriting process begins. Proper copywriting is essential for email marketing. Knowing your audience can make the copywriting process less complicated because you have an idea of what the email recipient is concerned with regarding products and services.
Persuade Your Audience To Respond Through Copywriting
Persuasive copywriting is what draws the attention of prospective customers into trying; buying or supporting whatever it is that you are selling - whether it is a service, product or idea. It is commonly thought that customer will avoid watching or reading any advertising that involves monetary transactions but it is not so instead they see your product and are drawn towards it. And the credits goes to the copywriters who beguiled the customer through their most powerful copywriting tools that enables them to convince the customer to think that it is in their best interest to do so.
Copywriting - Write For Performance For High Income
Did you know that performance copywriting offers big dollars Not only can you make a high income, but much audio-visual (AV) copywriting is short - think radio advertising, for example
Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.
Copywriting 101: Exclamation Point, Friend or Foe?
My name is Ann and I'm a grammar geek. There, it's out and I'm relieved.
SEO Copywriting and a Internet Marketing Agency Rates for Success
Ever wonder the type of dating site that would be the right type for your preferences but not sure what these sites have to offer?
A Quick Free n Easy Content Writing Course
I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that working toward a 100% effective writing formula isn't a complete waste of time.At my firm (a content writing business), we find it particularly useful to go through a number of steps before we put pen to paper.
Seo Copywriting - Finding A Happy Balance
Perhaps the hardest type of copy to write is SEO copy. SEO is an acronym for search engine optimized content. This simply means that your article has been decorated with keywords that the search engines will include in their algorithms as they index your page.
SEO Copywriting: 7 Tips
So you finally built a website for your home-based business. How exciting is that!? Now you just have to let people know you're out there.
Creating A Search Engine Copywriting Plan
Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft.
Copywriting - Sizzling Sales Pages Coin Money For You
The online world provides you with an endless flow of clients for your copywriting services business Many of your clients will be Internet marketers selling products online, so writing Web sales pages is an important part of your business
Seo - Copywriting For Results
In order for a website to have good results in the search engine results it needs to have a number of key elements.
4 Effective Content Writing Tips
Writing for websites -- content, as it is called -- is an important task for webmasters. Your site must be current, relevant, and interesting in order to attract and retain visitors.