Web Copywriting - Keep It Super-targeted For Your Audience
Copywriting for the Web is a completely new form of copywriting. It's just over a decade old, so copywriters are still finding their way, with new "tricks", such as video and sound on landing pages, appearing regularly.
One of the major benefits of writing copy for the Web is the ease of tracking: you can know in minutes whether something works, or doesn't. Therefore, this heightens the onus on you to ensure that your copy works.
In this article, we'll talk about highly effective super-targeted Web copywriting - that is, relevant copy.
Pay Per Click (PPC) advertising, especially in Google, rewards relevancy in your ads and landing pages. If you ignore relevancy, you'll be paying $10 per click. Compare this with highly relevant ads and landing pages, for which you'll pay 25 cents a click (depending on the keywords, of course.)
Relevancy has even more rewards - your site's visitors will stay on your landing pages longer. It's an open secret that the bounce rate for many site pages is 75 per cent. This means that 75 per cent of visitors stay on the page for less than a couple of seconds, before leaving. Relevancy and super-targeting ensures that visitors stay longer on the page, and increase your conversions.
So how do you ensure that your copy is super-targeted, and highly relevant? These five tips will help you to increase your conversions.
1. Write specific copy: generic copy won't sell
Before you can write relevant copy, you need to know your audience. Learn as much as you can, by talking with your client, examining his offline and current online marketing materials, and also by doing your own research.
If possible, use the product for which you're writing copy yourself. If this isn't possible, talk to users.
You also need to research keywords, because generic keywords aren't sufficiently relevant: use brand names on your landing pages to ensure that you're relevant. In PPC, you usually can't use trademarked names, so be aware of this.
2. Tailor the copy specifically to your client and his audience
Be creative and innovative in your copy, without sacrificing relevance.
3. What's the response? Copy without a response is DEAD
Remember that your copy's goal is not traffic: it's conversions - sales. Therefore a page which gets 200 visitors a day and makes 20 sales is much better than a page which gets 2000 visitors and makes three sales.
Although there are many possible reasons for a lack of conversions, usually the offer is the problem. Your client needs to make a good offer, and you can help with this. Study the offers competitors are making: your offer should be as good, or better.
Some clients want to compete on price: this is rarely (never) a good idea. Steer your client away from this.
4. Is your headline an attention grabber?
Remember relevance and targeting while writing your headline. Some copywriters become fixated on headlines, and while the headline is important, beware.
Test! Try several different headlines. You'll often be amazed that a headline you considered weak wins the most conversions.
5. Check for disconnects between your sales copy and what you're selling
Finally, read your sales copy carefully. Keep it honest. If there's too much of a disconnect between the promises made in the copy, and the actual product, your client is staring refunds in the face.
So there you have five tips which will help you in all your Web copywriting. It's an exciting time to be a copywriter. Write copy which converts, and you'll attract more clients than you can handle.
Want copywriting instruction? Angela Booth's ?Copywriting Master Class - Ten Weeks to Copywriting Genius? teaches you copywriting secrets of the masters. Angela Booth's ebook "Seven Days To Easy Money: Copywriting Success" takes you from novice to pro copywriter in just seven days. You could be signing up your first clients within two days.
Copywriting: 7 Ways To Trigger Emotions
You absolutely must trigger an emotional reaction with your copy if you intend to get response ? whether you're looking for a lead or a sale. It doesn't matter who you're marketing to, either: Business ? to ? business sales are still decided by human beings, just like consumer sales. And all human beings buy on emotion.
Content Writing For Your Website's Audience
What do you know about your website's audience? How well do you understand them? As with any communications medium, the web requires authors to have a good understanding about those with whom they wish to communicate.
Resound Marketing Launches "Agency Extension Package" for Marketing and Investor Relations Firms to Instantly Add Public Relations, Copywriting, and O
Design Firms, Branding and Advertising Agencies, Print Shops, Search Engine Marketing Specialists, and IR Firms Can Extend and Enhance Their Own Services With Media Placement and Message Development Capabilities
Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting
Looking to chuck that full-time job for a life of full-time
writing? Or maybe you've already dumped the day job but
aren't quite as busy as you'd like to be. Why not take a
closer look at copywriting?Copywriting, also known as business or promotional
writing, can do more than put a few extra bucks in your
wallet – it can also help you develop as a writer.
Five (5) Major Pitfalls Of Ad Copywriting And What You Can Do To Avoid Them
For all of us involved in advertising the challenge of producing that one piece of copywriting magic that sends our sales soaring is never far from our minds. Face it, copywriting is not all about aesthetically pleasing language, it is about sales. The most aesthetically pleasing copywriting is not necessarily the most persuasive that will produce the greatest sales. More often than not, simple language is what produces the most sales. This, in no way implies that you should abandon your artistic abilities when writing your ad copy.
Dont Forget The Copywriting
Copywriting And Content CreationOne of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all of the website bells and whistles.
The Importance of Copywriting
As a person with a website who has a product or service to sell, one thing you want more than almost anything is more traffic for your site. If you want this, and you do, you need to look into copywriting. Being able to write concise, compelling copy is a valuable skill which will bring customers and investors both to your website. This of course is exactly what any business owner wants. Copywriting, especially in relation to search engine optimization is incredibly important to anyone looking to sell a product or service online, just as copywriting is important for print ads serving more traditional sorts of business models.
Article Writing and Copywriting
The idea placed behind article writing is to promote a person, business or opinion and idea. The main purpose of this marketing copy is to persuade the reader of your article to act based on your words. Your article or copy needs to be informative and persuasive; you need to be able to get people on board with your way of thinking and to do this you need to really connect with your audience.
A Quick Free n Easy Content Writing Course
I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that working toward a 100% effective writing formula isn't a complete waste of time.At my firm (a content writing business), we find it particularly useful to go through a number of steps before we put pen to paper.
Need Fresh Web Content? The Time Is Ripe For This Website Copywriting Package
Business owners can now get the constant supply of original web content they need to build up their online marketing presence, thanks to a just-launched package of services from Profitable Copy, a San Diego-based copywriting practice.
Sales Headline Copywriting – Two Quick Steps to Success
Get a Good Start for Sales SuccessThe headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in.
Good Copywriting Is Key To Converting Prospects Into Customers
Good copyrighting is essential to having a successful Internet website. Just for those of you who don?t know, the ?copy? is any sort of text-based content that?s included in an advertisement. No, a website is not an advertisement, but nonetheless, you are still trying to sell yourself, your company, ideas, and products or services. Not only does good copy pull the reader in and entice him or her to conduct business with your company, but proper writing skills are applauded by the major search engines. If your website has spelling mistakes or contains run on or fragmented sentences, the search engines will not see your website as being credible and will bury it in the search results. The 80/20 principle comes into play here; 20% of the Inter...
Search Engine Optimisation Copywriting Techniques
SEO copywriting is a technique of writing viewable text on a way page in a way that reads well for the surfer It is a style of writing that targets specific search terms and the purpose of it is to get websites ranked highly within the search engines for targeted search terms
GOD is in the Details and Copywriting is in the Nanosecond
The famous Twentieth Century architect Mies van der Rohe made that oft-quoted and oft-misquoted pronouncement: God is in the details He meant that great architecture doesn?t simply occur in the big, dramatic shapes of a building, in the sweeping roofs and in the beautiful planes of glass
Simple Copywriting For Beginners
By Ken Leonard Jr. ? KLJ Online