Copywriting For The Web - Deliver Both Creativity And Keywords For Success
As more businesses flock to the Web, the need for copywriters explodes. In this article, we'll discuss Web copywriting, which is different from writing copy for print or for the audio-visual media.
Web copywriters write sales pages for the Web, rather than informational pages. Web pages which are strictly information are "content", rather than copy.
So what do you write as a Web copywriter?
You write all text which is marketing, advertised, and sales related. This text can include PPC landing pages, PPC advertising, straight Web sales pages, autoresponder copy, and much more. If the goal of a page is SALES, it's a job for a Web copywriter.
Here are four tips which will help you in writing copy for the Web:
1. Write for the Web site's visitors first
When you write for the Web, you're writing for people, with the search engines in mind. You must write with keywords - these are the words which people type into the search engines' query boxes to find what they want online.
If you haven't done any keyword research, then that's your first step, before you write a word of Web copy.
That said however, write for people, rather than for the search engines. Avoid Web-spam. Not only is it ineffective, because your copy won't convert, it's also likely to get your site banned and removed from the search engines.
2. Sometimes you must write for the search engines first
Occasionally you'll write copy which is for the search engines first, and then for people. For example, if you're writing catalog copy, start with the keywords - usually a brand name and model name and number - because these terms will get the catalog page found.
Once you've incorporated those vital words and numbers, you can write the copy.
3. Page titles and page descriptions are important
Although Web copywriters (usually) don't code pages, you will need to provide two things for the person who develops the page you're writing: a page title, and a page description.
Page titles and descriptions are vital for the search engines.
4. Write for scan-ability: make your Web copy easy to read
No one "reads" on the Web. Everyone scans, running their eyes rapidly down and across pages, looking for information.
As a Web copywriter, you need to take this into account when writing Web pages. The old copywriter's formula of AIDA (Attract/ Attention, Interest, Desire, Action) certainly applies.
White space is important. It makes your copy inviting. For a Web sales page for example, include lots of bullet points and sub-headlines. Your goal is to keep your site's visitor reading - to force him to read right down the page.
Web audio and video are useful strategies for some Web sales pages. However, don't repeat what the site visitor can read. The audio and video should add to the sales page, rather than repeating what's already there.
There's never been a better time to be copywriter. If you're thinking about a copywriting career, start now! I and my colleagues are booked up months in advance, so get started today. You'll be pleased you did.
Want copywriting instruction? Angela Booth's ?Copywriting Master Class - Ten Weeks to Copywriting Genius? teaches you copywriting secrets of the masters. Angela Booth's ebook "Seven Days To Easy Money: Copywriting Success" takes you from novice to pro copywriter in just seven days. You could be signing up your first clients within two days.
Search Engine Copywriting Explained
Copywriting in the world of marketing has always been an expensive process and the main aim of the copy is to attract the reader attention and lure him into buying a product or using a particular service. Copywriting in the online world has pretty much the same meaning, but I believe it is slightly difficult, as here the main aim is to not only grab the readers attention but in order to make it more effective, it is also important to make the copy rank well in the search engines, so that the targeted audience actually get to read it.
Copywriting For The Web - Deliver Both Creativity And Keywords For Success
As more businesses flock to the Web, the need for copywriters explodes In this article, we'll discuss Web copywriting, which is different from writing copy for print or for the audio-visual media
Copywriting Tips For Beginners
Copywriting Tips For Websites
Why Copywriting Is The Secret To Your Online Success
Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded.It's no longer frowned upon to conduct your business on the Web, and huge
numbers of people are making a healthy living doing just that.
Power Your Sales is Pleased to Announce Their Unique Direct Marketing Strategy "Power Copywriting for the Internet"
Power Your Sales has a step-by-step direct marketing strategy that will boost your sales by 300% in just five minutes. "Power Copywriting for the Internet: A Step-by-Step Guide to Writing Million-Dollar Advertising Copy" provides powerful information and training for creating compelling web copy.
Copywriting For The World - Powerful Words And Seo Mean Sales
Copywriting for the Web means copywriting for a world wide audience; it also means copywriting for the search engines, also known as SEO (Search Engine Optimization) In this article you'll discover the basics of writing Web-friendly copy, so that you will make sales for your clients (or for yourself
Five Steps To Online Copywriting Success
One of the most important priorities of evey online business should be their copywriting. Online copywriting skills are a "must have" for anyone who is thinking about real success with their online business.
Can Honest Copywriting Succeed?
I confess--I'm a marketing heretic! I've built my career on breaking all the
rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to
deceive my readers into action.
Copywriting - Write For Performance For High Income
Did you know that performance copywriting offers big dollars Not only can you make a high income, but much audio-visual (AV) copywriting is short - think radio advertising, for example
Emotional Triggers To Use In Your Copywriting
If you are trying to write copy that is effective, one of the most important things that you must do is work to trigger an emotional response or reaction within your reader. This is essential whether you want to make a sale or you are working on a lead. No matter who you happen to be marketing your product or service to, human beings are the ones reading your copy and they often make purchases and decisions based on their emotions. So, here are five important emotional triggers to use within your copy for maximum effect.
Copywriting - Get Paid, Even As A New Copywriter
If you'd like to develop a great career with unlimited opportunities, look no further than copywriting It's ideal for anyone with marketing and/ or writing experience
Optimum7 Internet Marketing Introduces SEO Copywriting Services
Optimum7 is pleased to announce the addition of SEO Copywriting Services (http://www.optimum7.com/seo-copywriting-services) for its clients. Search Engine Optimization (SEO) is a service that promises to deliver high search engine rankings for targeted keywords. However, achievement of high rankings, particularly for highly competitive keywords, on the major search engines of Google, Yahoo and MSN requires a continuous stream of highly relevant and engaging content. This content needs to be primarily textual content and published both on the website and promoted for publication (syndicated) throughout the web via thousands of...
How to Negotiate Rates with a Freelance Copywriting Expert
Lots of people who seek out my copywriting services are concerned about money. Rightfully so.
Your Copywriting Business and Your Involvement in Your Community
It's natural for freelance copywriters to want to help others businesses grow. It's why we do what we do. To some of us that means growing our businesses so we can reach more people. The way we do that is through marketing.
Copywriting - Sizzling Sales Pages Coin Money For You
The online world provides you with an endless flow of clients for your copywriting services business Many of your clients will be Internet marketers selling products online, so writing Web sales pages is an important part of your business