Article Marketing & Copywriting Secret: How To Make Your Article TITLE Sell
Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It's a darn shame.
When I review the behind-the-scenes traffic statistics on over 20,000 articles that have produced over 1 million monthly page views in my article marketing lab...ONE thing is clear: All articles are not created equal even when everything about them is identical except for the TITLE.
The reason is probably not what you think.
If you've been schooled on traditional copywriting, you know that in the offline world, the headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: Whether a human buys it or not.
Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them.
MYTH: Most people will read your articles because they came to a website and started browsing just like they do if they were to have gone to a local book store to find a book of personal interest.
FACT: Wrong! Most people will search the Internet using one of the major search engines and they will be putting in between 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engines will then deliver results that best match the human's interest.
YOUR GOAL: To have your articles show up in the search engine results for the keywords and topics that are most related to the content of your article.
HOW?
You must embrace this TITLE creation & traffic-building truth:
The first 3-5 words of your TITLE determine the success of your article in terms of how much traffic your article will generate back to your website. Success can only be had when you create keyword rich titles for your articles that match the most commonly searched keywords for your topic.
How to determine which keywords are rich and the right ones to use for your article?
You'll need a keyword research tool. Some are free and some are fee-based. Overture.com has a popular keyword research tool that shows you the most common search results from the Yahoo search engines directory. If you want to see what's on "Google's Mind" you can try one of their current beta tools called "Google Suggest": http://www.google.com/webhp?hl=en&complete=1
Whether you use a web-based keyword research tool or invest in one of the more advanced application level software keyword research tools, it's critical that you learn know how to do keyword research.
A "Good" vs. "Bad" TITLE Example:
Here is an example of the difference between a non-keyword rich TITLE vs. a very keyword rich TITLE that is proven to perform better in terms of traffic creation:
Bad TITLE Example:
"Top 9 Ways You Can Acquire Fractional Jet Ownership"
Excellent Keyword Rich Title Example:
Fractional Jet Ownership - 9 Strategies to Help You Acquire Your Private Jet
Why is it more effective?
Because it does not waste the first 3 words of the title with meaningless garbage words like "top" or the number "9" or "ways"...and gets right to the important words that might be found when someone is using a search engine to research a topic related to your article.
You'll also notice in my example that I included the word "Private" Jet. Why? Because my keyword research said that people who search for fractional jet also search for the word "private jet" and therefore I wanted to boost the chances that my title would be found by a larger number of potential visitors to the article.
Two recommendations on what NOT to do:
1) Don't include garbage characters in your TITLE such as quotes, tildes, asterisks or anything else that a search engines has to work hard to discard in order to understand the TITLE of your article.
2) Do not engage in any search engine spam technique by having keyword rich TITLES that have nothing to do with the topic of your article. You'll only be hurting yourself as the search engines already aggressively filter out bad behavior like this.
YOUR INTELLIGENT KEYWORD RICH TITLE COPYWRITING CONCLUSION:
If you want to maximize your results from any article marketing strategy, you must master keyword research so that you can create keyword rich and intelligent article TITLES. Your pay off will be massive amounts of traffic to your articles and website thanks to the search engines who love smart keyword rich TITLES!
About The Author:
Christopher M. Knight invites you to submit your best articles for massive exposure to the high-traffic http://EzineArticles.com/ directory. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links in tact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/
Marketing Expert Reveals the 19 New Rules of Social Media Copywriting -- Rule Number 6: No Hype Allowed
Nicky Jameson, Principal Copywriter and Owner of Copywriting Studio, has just published what may be the first comprehensive "rule-book" on Social Media Copywriting. The 19 NEW Rules of Social Media Copywriting, her latest Special Report, provides marketers with19 powerful copywriting tips to turbo charge their social media marketing campaigns,engage with their audiences, raise brand awareness, and gain brand advocates.
Dissolving Buyer Scepticisim ... A Lesson In Copywriting
When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar.
Accelerate Your Freelance Copywriting Master Business Plan!
Ever wish for your own copywriting business?Ever wish you could become one of those internet marketing gurus and live out your dream of being who you really want to be?Well, what's stopping you? Is it time? Money? Fear of the unknown? These are the roadblocks that prevent so many of us from achieving our full potential for greatness.If you're good at something, and I'm sure that you are.
Copywriting Master - Write Your Own Copy, Get Results
If you're not used to writing, doing your own copywriting may seem a little like doing your own dentistry However, there's nothing mystical about writing copy - all good copy is based on sound psychology and common sense
Search Engine Copywriting
Search Engine Copywriting is basically a redrafting of the process of the existing copy, written ingeniously on a web page so that it can be read effortlessly by the readers and by the search engines simultaneously, as content applicable to a particular search terms.
Want to Make More Money as a Freelance Writer? Here are 10 Reasons To Consider Copywriting
Looking to chuck that full-time job for a life of full-time
writing? Or maybe you've already dumped the day job but
aren't quite as busy as you'd like to be. Why not take a
closer look at copywriting?Copywriting, also known as business or promotional
writing, can do more than put a few extra bucks in your
wallet – it can also help you develop as a writer.
Costliest Copywriting Mistake #1: Underestimating The Value Of Ad Copy
Why do some salespeople sell like gangbusters while others fall flat on their face? Because what they say, and how they say it, is everything.
Attract Clients Like Crazy With Emotional Copywriting!
World Class Chef Gordon Ramsay chooses to yell at his chef to be work done. Why? You see, Gordon knows the secret, by provoking an emotional response in his chefs, he knows they will remember and/or make necessary changes. It?s the same with marketing and selling.
Copywriting Tips - The Time For a Copywriting Course
There just never seems to be enough time in the day for all of the things we must accomplish. Unfortunately education sometimes takes a back seat to the every day challenges of living. A copywriting course you can do in the privacy of your own home may be just what you need to help your writing skills. There is a growing job market for copywriters and with a little instruction and practice you can write professionally.
Cape Peninsula University of Technology Advertising Students Use 19 "New" Rules of Social Media Copywriting
Over 200 Advertising students are using the 19 "New" Rules of Social Media Copywriting as part of the National Diploma in Marketing, at Cape Peninsula University of Technology's (CPUT) Cape Town and Bellville Campuses.
Dont Forget The Copywriting
Copywriting And Content CreationOne of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all of the website bells and whistles.
Veteran Copywriter Offers Online Library of Free Copywriting Tips
As more people try to start home based businesses and as more companies discover the magic of direct mail and online marketing, copywriting is becoming more in demand. To help answer questions about copywriting, Mike Jezek, a freelance copywriter, has created a web page on his consulting site that lists 20 detail-rich articles he authored that not only explain how copywriting can benefit your business but also explain some of his most closely-guarded copywriting trade secrets.
Your Copywriting Business and Your Involvement in Your Community
It's natural for freelance copywriters to want to help others businesses grow. It's why we do what we do. To some of us that means growing our businesses so we can reach more people. The way we do that is through marketing.
Costliest Copywriting Mistake #2: Assuming Your Prospect Has Prior Knowledge
Always assume your prospect knows nothing about you, your business, your products, your services. Because invariably they don't. Even if they did, with everything else cramming their brain, they need to be reminded and reassured you are who they think you are. (That's why one of the world's most recognizable trademarks, Coca Cola, is usually preceded by the word "Drink." There's always some yokel out there who doesn't know what to do with it.)
Five (5) Major Pitfalls Of Ad Copywriting And What You Can Do To Avoid Them
For all of us involved in advertising the challenge of producing that one piece of copywriting magic that sends our sales soaring is never far from our minds. Face it, copywriting is not all about aesthetically pleasing language, it is about sales. The most aesthetically pleasing copywriting is not necessarily the most persuasive that will produce the greatest sales. More often than not, simple language is what produces the most sales. This, in no way implies that you should abandon your artistic abilities when writing your ad copy.